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the magic of selling
Several weeks ago Bloomberg BusinessWeek published an article about Steve Jobs entitled, The Last Pitchman. It documented Jobs’ seemingly inexplicable ability to sell practically anything, as...
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leadership art
Ever since I read Max DePree’s Leadership Jazz (great book, btw), I’ve always considered leadership to be both an art and a science. But I find there‘s a lot more content about the science of...
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brand as business bit: Here’s a quick add to my previous critique of this year’s Super Bowl commercials. Making a Super Bowl ad involves a level of innovation, strategy, and skill that rivals what...
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